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A mixed bag of news, work, and ideas—because that’s how creative life actually arrives.
Indie Work Showcase, Show Off
Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
‘LEGOLAND Needs You’ turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride and save the parks
Read it: Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
What we noticed: Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
‘LEGOLAND Needs You’ turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride and save the parks
Argue with us: Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age’s 2026 winners — a category-by-category roll call.
Argue with us: IndieHQ Members Show Up Big Across the 2026 Small Agency Awards#indiethinking, Indie Op-Ed
The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
Watch + dissect: The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
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How Todd Juneau turned radical candor, senior-led teams and a clean analytics loop into a home for brands stuck between…
13 years, 30 brands, $6.7 billion in acquisitions and a Nordstrom-style pop-up for people the industry overlooks — inside New…
How an Indianapolis creative shop built a national practice on decades-long relationships, behavioral science and a permanent underdog chip
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Indie Thinking
See all thinking → The new algorithm is a foreclosure on the imitation-first model.
After six years he is taking his time on what comes next — and making the case for feeling, nuance…
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage…
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