All Indie Posts
2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.
Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma’s red tape was never the reason the work got boring
Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.
StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn’t — so it changed its name, then wrote a tune to make it stick
AI Can Make Everything Now. This Makes Sure None of it Goes Off-Brand
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand’s own standard and gates it before a human ever approves.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google’s first dip below 50%.
They Say That Indies Can’t Help Brands Scale. That’s a Bunch of Horse Kicks
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender’s and more iconic brands.
Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren’t listening.
Meet Chemistry: 10 Years In, Still Without a Cake
The Atlanta indie’s leadership trio on naming the agency for a no-asshole rule, the data science turn, and why “permanent imposter syndrome” is a feature