The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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TogetherWith Acquires Raygun Agency
Raygun brings experiential and cultural storytelling to TogetherWith
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Fake Films, Real Friction, and the Death of Prompt Engineering
Indie Spin: The one with invisible representation, agentic AI, and why Amazon's $5 gambit matters
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Guesthouse Sacrifices a Printer for SAS
This is the first work for SAS from the indie agency
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PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop
The spots star an iconic feline actor and focuses on cat health
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This Romanian Agency Made a Perfume That Smells Like Fall
Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
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This ‘30 Under 30’ Shouldn’t Exist
Change the Ref and Founders created profiles of kids killed by gun violence
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The 275% Sales Bump Companies Get by Not Freaking Out
What Consiglieri's founders know about recession marketing
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How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
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Phone Switching Anxiety Meets Sideline Service
WorkInProgress shows Boost Mobile making carrier transitions seamless
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The Duo Behind Hingie’s Death Just Landed at Mythology
Cat Gunderson and Elisa Werbler bring their brand-building instincts downtown
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McAlvany and Fire Kite Turn Gold IRAs Into ‘Wealth Insurance’
Rather than insuring alien abductions, try insuring your savings first
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8 Years, 1 Agency, 1 Big Promotion
INNOCEAN's Ryan Scott proves the long game still works in advertising
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LG2’s Digital Team Just Became Its Own Agency
REF Digital launches as Montreal independent bets big on global e-commerce specialization
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Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
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Had No Idea How to Start an Agency. Did it Anyway
Will Trowbridge left Netflix in 2021 without a playbook, co-founder, or traditional agency background. Sometimes that's exactly what you need
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Willie Nelson vs. One-Hit Wonders: An Indie’s Take on Brand Building
Why Buntin thinks lasting conviction beats fleeting attention every time
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The AI Skepticism Gap: Why Human Strategy Beats Algorithm Chasing
How independent agencies can profit from the consumer trust deficit
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Partners + Napier Debuts Vivid First Campaign for Royal Caribbean
It's time for big time