The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
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The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools,…
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The Most Normal Midwesterners in the Room: Inside Young & Laramore’s 43-year Indie Streak
How an Indianapolis creative shop built a national practice on decades-long relationships, behavioral science and a permanent underdog chip
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The Founder Who Swore on His Mum’s Life to Sell You a Refurbished Phone
Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
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Behind Highdive and KFC’s Jackass 4th of July Fireworks
The campaign is a collaboration between KFC and 'Jackass: Best and Last'
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The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your…
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Forget the Green Jacket. This Golf Trophy Is a Lab Coat.
How TiNY turned American Century's purpose into a wearable trophy for the sport's biggest celebrity tournament
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BSSP Adds a $550M Lottery Win to Its Big Year
The agency beat a field of 20 — several of them holding company networks — to lead the California Lottery,…
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The World Cup Broke Canadian TV Records, and Anxious Dogs Got Their Own Fireworks Show
Indie Spin: The one with 193 million hours of soccer, calming vests for terrified pups, and a rebate for skipping…
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Standard Practice Rewrites the Hunger PSA
A Boulder indie, a donated Bob Dylan track and a hunger-free American summer
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Fireworks Send Dogs Running. Wienerschnitzel Has the Vest for it
INNOCEAN USA reworks Wienerschnitzel's Wiener Nationals racing vests into calming vests for rescue dogs facing Fourth of July fireworks.
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A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
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Klick Health Acquires Oxford PharmaGenesis in Life Sciences Power Move
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access…
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Klick’s Double Crown, a First Lion for Spain, and the Magazine That Shouldn’t Exist
Indie Spin: The one with the Cannes double crown, a bingo card worth a million Zimbabwean dollars, and a fish…
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Klick Health Makes Cannes History With a Double Crown
The world's largest independent health agency took both Healthcare Agency and Network of the Year in the same night
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2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
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Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma's red tape was never the reason the work got boring