The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Cannes Lions Day 4: Indies Take 16 Lions in Business Categories
Serviceplan keeps winning as indies show strength in experience and strategy
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Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories
65 Lions prove indies are built different
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Indies at the Beach: Discussing Indie Media, Creative and AI Issues
Two panels of indie reps took to the stage at LBB Beach to talk about issues facing the indie agency…
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Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins
Car-camera thriller earns South Korea's first Entertainment Lion as indies claim craft honors
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Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph
IAN members capture Print & Publishing's top honor as indies claim 24 Lions
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Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now
From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint
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Lee’s Hoagie House Channels the Philly Vibe
There’s a lot to unpack in this retro local spot from what is now a regional chain in Eastern Pennsylvania…
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Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
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Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism
Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too
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Independent Agencies Show What Happens When Pride Meets Purpose
Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business
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Show Off: This One’s for the Losers
Welcome to our weekly roundup of the latest and greatest from IAN members. If you’re reading this, odds are you’re…
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40 and Forward: The Story of A&G
How this Boston legend sidestepped the dot-com rush and built smarter
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Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
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Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations
Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
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Did INNOCEAN Just Make the One of Moves of the Year So Far?
Lee Maicon is heading to California, and the indie world keeps getting more interesting
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Öpinionated Crushes Cascadia Creative Awards with Best in Show
Our members brought the heat with 25 wins in Portland
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Show Off: Gotta Hand It to ‘Em
While you’re scrambling to put the last-minute touches on your Cannes plan, take a moment to appreciate this lovely work…
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Revisiting Cannes 2024 (With New Members)
A look at how the numbers changed