The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Meet an Indie Agency: Blurr Bureau
No-fluff strategy meets beautifully crafted design
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Meet an Indie Agency: Based Marketing
Ready to impress
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Meet an Indie Agency: Need Pastel
Rooted in realness
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Meet an Indie Agency: Chameleon Collective
Entrepreneurship, agency leadership, SaaS innovation, and brand-side experience
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Meet an Indie Agency: RISE New York & Partners
From Brazil to the Big Apple and beyond
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Meet an Indie Agency: Model B
Big things in the DMV
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How I Pick Agencies (and What Indies Need to Know): Russell Barnett
From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
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Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL
The latest episode, hosted by Christian Gani
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Show Off Weekly: Good Work, for Good (and for Sanity)
Take that, AI
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SOWs, MSAs and More: Adding Legal Clarity for Indies
Matchstick Legal partner Jen Becker breaks it down
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Indie Work Weekly: Naughty, Spicy, Hot, Fiery, Shiny
Feel the heat
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Jump Ball: OpenAI 4o is Nothing to Fear…Maybe
Mixed results and opportunities
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Baubles, Bangles and Doodads: The Strategy of Ornamentation
It's a good one!
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From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?
The pressure to sell, sell, sell, squashes good work
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IndieWork Weekly: Big Ass Soap and Gravy
Do you need further explanation on this one?
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To the Young Bucks: A Story About Age
Some sage advice.
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Indie Work Weekly: Taking the Bate
Yeah, we're talking about Jason
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Indie Work Weekly: High Fives to the Ad Club Winners!
Plus, a spin around some excellent member stuff!