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Tag: 22Squared

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

Record Players, Mob Bosses, and AI’s Privilege Problem

A turntable playing a vinyl record sits on a cabinet next to a vase with a plant and a row of records against a red wall.

Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can’t tell your brand apart.

The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.

Why Three Agency Leaders Threw Out the Executive Playbook to Be More Real

A screenshot of a virtual meeting with agency leaders Doug Zanger, Genna Franconi, Claude Silver, and Jill Smith, each shown in separate boxes with name labels—a glimpse into an executive playbook in action.

When authenticity beats polish, everybody wins

When Dunkin’ Renames Your Town

Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures

IndieWork Weekly: An Airheads-Scented Foot Odor Antidote

A collage of four Halloween-themed house porch scenes with neon text overlays, featuring decorations, pumpkins, glowing lights, and a subtle Airheads-scented twist. Curated by IndieWork Weekly for festive inspiration.

Plus: Indies get real (and a little cheeky) about young athletes’ mental health

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