The independent agency world — news, work, people and thinking.
Featured Another Thing
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
-
The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and…
-
IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
-
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
-
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
-
When Everyone Has the Same Tools, Different Wins (and Another Thing Is That)
Another Thing is built on a simple bet: that brands need to stop trying to stand out with the same…
-
They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from…
-
Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
-
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
-
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI