How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google’s first dip below 50%.
Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren’t listening.
Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media’s HBR data, Colossus’s Jon Stewart moment, and SuperBloom’s retail experiment.
Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn’t dead after all.
Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age’s Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn’t have to be beige—and why indies might be the only ones brave enough to prove it
Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
Meet an Indie Agency: Colossus
Creativity that moves people
IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More
Wrapping up 2024 with more great work
Recapping Some Wicked Good New England Creative
The 63rd Hatch Awards had some heavy hitters