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Featured Colossus
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
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How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
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Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
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Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
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Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
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When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
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Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media's HBR data, Colossus's Jon Stewart moment, and SuperBloom's retail experiment.
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill…
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
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B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It
Business marketing doesn't have to be beige—and why indies might be the only ones brave enough to prove it
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Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
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Meet an Indie Agency: Colossus
Creativity that moves people
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IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More
Wrapping up 2024 with more great work
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Recapping Some Wicked Good New England Creative
The 63rd Hatch Awards had some heavy hitters
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Indie Agency News Members Win Big at Ad Age’s Small Agency Awards
Of the 62 winners, members took home 20 awards