Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.
Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand’s NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.
Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.
Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a job posting for someone who disappears down rabbit holes.
Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty
Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation
Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker’s Mark for 50 years and why the long view beats the quarterly panic
From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age’s Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
IndieWork Weekly: Big Ass Soap and Gravy
Do you need further explanation on this one?