Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.
Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill
Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your brand.
Gus Lands Lovesac as Co-Founders Step Into CEO and CCO Roles
Pablo NYC alum Maxie Etess joins as Head of Account Management as the five-year-old indie agency formalizes its senior-led model
Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z’s split verdict on kids.
Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink
The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can’t tell your brand apart.
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor that makes perfect sense.
Indie Spin: The One Where Everyone Had Opinions About The Big Game
Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human
Shake Shack Selections, 6 Million Views and Other Strategic Wins
Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That
The AI-generated brand anthem that proved human storytelling still wins
Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
ThreeSixtyEight Gives Baton Rouge a Boost, and Gus Goes Big on Fantasy Fulfillment for Red Nose Day
Some big #IndieWork hits the biz