No Ad School. Barely Any Experience. Typed the Script at the Airport, and It Ran in the Super Bowl.
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai’s 2014 big game spot
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN’s activation puts the message exactly where people are thinking about post-workout protein
INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway’s Morgenstern shares Film Grand Prix
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO
Jung A Kim took the helm after 19 years shaping its identity
8 Years, 1 Agency, 1 Big Promotion
INNOCEAN’s Ryan Scott proves the long game still works in advertising
Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett
After 25 years at Goodby Silverstein & Partners, she becomes the indie agency’s first president
Senior Talent That Stays for the Work
Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook
INNOCEAN USA Pulls Rainbows from the Sky for Genesis
How the agency turned a child’s imagination into luxury SUV magic
Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good
23 Film Lions and the festival’s top purpose award cap a strong week for independent agencies
Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins
Car-camera thriller earns South Korea’s first Entertainment Lion as indies claim craft honors
Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph
IAN members capture Print & Publishing’s top honor as indies claim 24 Lions
Did INNOCEAN Just Make the One of Moves of the Year So Far?
Lee Maicon is heading to California, and the indie world keeps getting more interesting
Here We Go! Member Agencies Score Big on Cannes Lions Titanium Shortlist
Serviceplan, OBERLAND, Day One Agency and INNOCEAN Berlin represent indie excellence on advertising’s most prestigious list
When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy
It’s Your Time, B2B: Develop a Voice
Flipping the script, breaking conventions, and celebrating authentic personality in advertising