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Featured Lafayette American
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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The Founder Who Swore on His Mum’s Life to Sell You a Refurbished Phone
Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
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Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
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Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
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High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
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Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover
Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design
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This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas
Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
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#38 | Top 40: Design | Scorpion Rosé Redefines Studio Sips
Wine, design, Detroit. Cheers.
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Show Off: Indies Go Green
This week’s roundup is flourishing with Earth Day magic, among other brilliance
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GLAM Arts: Reimagining Arts and Culture Marketing from the Inside Out
A much needed piece of energy from Lafayette American
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The Omnicom/IPG Merger From the Independent Agency View
There's definitely some good, and some not-so-great
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IndieWork Weekly: Love for the Hugless
Let's all be blubbering messes with this lovely work
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IndieWork Weekly: Come for the Monarch Milkshake, stay for the Rumpumpum Punch
Another week of lovely stuff
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#11: Lafayette American / Scorpion Rose Studio for Toledo Museum of Art
A Beautiful Rebreand
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Serviceplan Gold Highlights Indie Craft Cannes Lions Winners
A total of 34 Lions across four categories