Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live ones.
What Role Does AI Play in Your Org? And a More Human Strategy.
Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there’s no deck.
An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.
Indie Spin: The One Where Everyone Had Opinions About The Big Game
Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again