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Tag: McKinney

Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions

A worn brown vintage suitcase with a textured surface and metal clasps sits on green grass, as if left behind at empty auctions.

Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.

Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword

A magnifying glass

Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google’s first dip below 50%.

Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit

A gold trophy cup

Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren’t listening.

Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz

A sub sandwich with lettuce, ham, cheese, tomato slices, and mayonnaise on a hoagie roll sits against a white background, resembling the classic look of Submarine Spots.

Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.

One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes

Wooden pencil

Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.

Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill

Figure holding a gold and white megaphone

Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your brand.

The Best Met Gala Statement Wasn’t on the Red Carpet

Clothes hanger

Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.

Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule

Coffee cup

Indie Spin: The one with the seven-meter chili pepper, Mike Perez’s million-citation analysis, and a vinyl record about a faucet collection.

Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils

Several yellow pencils are scattered on a white surface with a red, heart-shaped pencil sharpener among them—a true Mountain of Pencils waiting for inspiration.

Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z’s split verdict on kids.

Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop

A flower bouquet

Indie Spin: The one with Response Media’s HBR data, Colossus’s Jon Stewart moment, and SuperBloom’s retail experiment.

Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn’t the flex you think it is.

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

Record Players, Mob Bosses, and AI’s Privilege Problem

A turntable playing a vinyl record sits on a cabinet next to a vase with a plant and a row of records against a red wall.

Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can’t tell your brand apart.

Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert

Illustration of an old-fashioned film projector on a tripod, projecting a strip of film and light onto a blank background.

Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.

Scissors Over Algorithms and the Burger King President Who Picks Up When You Call

A pair of vintage metal shears, evoking the spirit of Scissors Over Algorithms, rests on a sharpening stone atop a wooden surface, with a ceramic bowl blurred in the background.

Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.

The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.

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