One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media’s HBR data, Colossus’s Jon Stewart moment, and SuperBloom’s retail experiment.
Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn’t the flex you think it is.
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can’t tell your brand apart.
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor that makes perfect sense.
Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that’s quietly judging your operations.
Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data points from the trenches
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
Search Evolution and Creative Culture Wars: When Indies Question Everything
Indie Spin: The one with AI-SEO bubble warnings, animated taco partnerships, and culture shift strategies
Senior Talent That Stays for the Work
Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age’s Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
When Fast Company Manifestos Become Independent Agency Doctrine
This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy
Bringing AI to the Budgeting Battle with a Fresh New Tool
Noble People’s Budget Balancer is designed to ease the tension between CMOs and CFOs
Meet an Indie Agency: Noble People
Calling impatient marketers