One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.
Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
Partners + Napier Debuts Vivid First Campaign for Royal Caribbean
It’s time for big time
Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
‘None of Us Want a Photo Shoot Pushing a Watermelon Out of a Keyhole.’ Getting Real About Women’s Healthcare
Partners + Napier had no time for the usual BS for Maimonides Health
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
High Schoolers Visit Agencies and Deliver Unfiltered Truth
This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again
Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
#11 | Top 40: Design | Elevating the Tasting Experience
Gilded, gorgeous, and grape-forward from Partners + Napier
#39: Partners + Napier for Maimonides Health
My Bkln. My Care. Maimonides.