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Tag: PB&

One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes

Wooden pencil

Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.

Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI

Assorted colorful gummy candies displayed in metal trays, with plastic tongs placed on top for serving—like a scene from cinematic shopping lists where candy-crushed arenas tempt every sweet tooth.

Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn’t the flex you think it is.

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google

A gold trophy cup with handles is displayed against a glowing red background with abstract arrows and swirling lines, celebrating Ad Age A-List recognition.

Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor that makes perfect sense.

The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals

A large crowd of people holding golden retrievers stands under a Welcome to Golden archway in a city street, with mountains visible in the background, celebrating an Indie Affair.

Indie Spin: The one with three “Agency of the Year” designations, a road safety campaign from Northern Ireland that lands harder than most, and why the client brief deserves a little healthy skepticism.

Portland’s Oldest Animal Shelter Just Got Its Best Look Yet

Four colorful illustrations feature the Oregon Humane logo with cartoon dogs, cats, and rabbits on vibrant backgrounds—celebrating Portland's oldest animal shelter.

PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches the joy inside

Independent Agencies Show What Happens When Pride Meets Purpose

Illustration of colorful origami cranes flying across a pale sky with a large red sun and light blue abstract mountains below, symbolizing pride and purpose in every independent journey.

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business

Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions

When Fast Company Manifestos Become Independent Agency Doctrine

A cartoon fish with human arms reads a newspaper—perhaps Fast Company or creative manifestos—while sitting between a cup of coffee and a mug, with bubbles floating nearby.

This Indie Spin featuring 44 ADC nails, Korean anniversary pastries, and no-budget films becoming brand strategy

Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

The Space Needle and Chihuly Garden and Glass Museum focus on the future

IndieWork Weekly: Big Ass Soap and Gravy

A cylindrical building illuminated at night displays a large KFC logo, surrounded by city streets and traffic, while IndieWork Weekly highlights its unique charm.

Do you need further explanation on this one?

IndieWork: Indies Help UberEats See Through Conspiracies—and Reflect on Villainy

A person in a suit leans forward and gestures emphatically with their hand inside an office, with tall buildings visible outside the window.

Plus, a little pickle(ball)

IndieWork Weekly: Party Land Shows Us How to Get LA’d

A billboard with a pastel gradient background displays the text Even lifelong Angelenos can Get LA’d. promoting KCRW 89.9 FM and IndieWork Weekly, with palm trees and buildings in the foreground.

Plus, Indie Agencies of the Year according to Cannes

IndieWork Weekly: Simon (Cowell) Says, a Rawdog Simulator 🤦🏽, Steamboat Season, Adweek Agency All-Star Winners and More

Title screen for Rawdog Simulator, an IndieWork Weekly pick, featuring a stunning view of Earth from space in the background and a Start Game button below.

This week’s #indiework has a little something extra

Selling Seattle: A Bold Partnership

Seattle city skyline featuring the Space Needle at the center, trees in the foreground, and Visit Seattle overlaid in white text—a bold partnership for those selling Seattle’s vibrant spirit.

Years of unique ways to share the city

What They Did With SEPTIWANGS: Pun Fight! Episode 1

A man wearing headphones sits in front of a microphone, with a SEPTIWANGS label and indie agency news fun + games logo visible, ready to kick off Episode 1 with a hilarious Pun Fight.

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