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Tag: Public Inc.

A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers

A close-up of a spinning vinyl record

Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.

Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff

A modern Sky Bunk Bed

Indie Spin: The one with Air New Zealand’s NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.

Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop

A flower bouquet

Indie Spin: The one with Response Media’s HBR data, Colossus’s Jon Stewart moment, and SuperBloom’s retail experiment.

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google

A gold trophy cup with handles is displayed against a glowing red background with abstract arrows and swirling lines, celebrating Ad Age A-List recognition.

Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor that makes perfect sense.

37% of Consumers Now Start With AI, Not Google

3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.

Indies Double Down on Being Human While AI Rewrites the Rules

A woman with mechanical gears and tubes integrated into her neck and head, evoking a human-robot hybrid embodying AI and human creativity, with a serious facial expression.

Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.

The Problem Isn’t Purpose. It’s the Pitch

People browse and shop with purpose in a well-lit grocery store aisle labeled green, sustainable, and eco select, exploring shelves stocked with various products.

Public Inc. finds why sustainable choices stall—and how brands can fix it

Independent Agencies Show What Happens When Pride Meets Purpose

Illustration of colorful origami cranes flying across a pale sky with a large red sun and light blue abstract mountains below, symbolizing pride and purpose in every independent journey.

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business

High Schoolers Visit Agencies and Deliver Unfiltered Truth

Illustration of high schoolers traveling with scooters, luggage, maps, and travel documents, surrounded by travel-related icons and abstract patterns.

This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again

This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas

A child wearing a yellow and red striped shirt stands with arms outstretched, smiling in front of a spinning amusement park ride—capturing the playful spirit that indie agencies bring to creative marketing.

Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more

Show Off Weekly: Good Work, for Good (and for Sanity)

A person in a wetsuit rides a wave on a red surfboard in the ocean, catching some Good Work vibes and enjoying a moment of sanity out at sea.

Take that, AI

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