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Featured Raindrop
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
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When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
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Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that…
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
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Business Mints, Quiet Mutinies, and the Death of Traditional Loyalty
Indie Spin: The one with post-game analysis, AI recruiting shifts, and strategists reclaiming their humanity.
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Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
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Super Bowl Sermons and the Death of Discount Culture
Indie Spin: The one with protein theology, AI litigation, and the quiet extinction of "sale" stickers
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Animation Wishes, Spaghetti Westerns, and the New Math on Customer Loyalty
Indie Spin: The one with creative ambition meeting smart platforms, cultural participation that actually works, and some genuinely impressive data…
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37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually…
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When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when…
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Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop
The spots star an iconic feline actor and focuses on cat health
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Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands
Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch's $1.5B exit on the Operators Podcast
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Squirt, Are You Listening? Raindrop Has Ideas
Meet the challenger brand specialists who dream in insurgent campaigns
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Raindrop Proves You Can Have Fun With Anything—Even Bug Spray
4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a…
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Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns
This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga