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Tag: Rethink

Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange

A wooden barrel-shaped butter churn

Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.

A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers

A close-up of a spinning vinyl record

Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.

Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword

A magnifying glass

Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google’s first dip below 50%.

Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz

A sub sandwich with lettuce, ham, cheese, tomato slices, and mayonnaise on a hoagie roll sits against a white background, resembling the classic look of Submarine Spots.

Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.

One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes

Wooden pencil

Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.

When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space

A group of silver and blue trophies, reminiscent of LEGOLAND Coaster design, are displayed on a table outdoors, with droplets of water visible on their surfaces.

Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.

Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill

Figure holding a gold and white megaphone

Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your brand.

The Best Met Gala Statement Wasn’t on the Red Carpet

Clothes hanger

Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.

Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff

A modern Sky Bunk Bed

Indie Spin: The one with Air New Zealand’s NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.

Step-Counting Chickens, Rethink at the Top of the A-List, and an Honest Earth Day

A step counter

Indie Spin: The one with Webby sweeps, 21,000 chicken steps, and a 25-year exit interview.

Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils

Several yellow pencils are scattered on a white surface with a red, heart-shaped pencil sharpener among them—a true Mountain of Pencils waiting for inspiration.

Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z’s split verdict on kids.

Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert

Illustration of an old-fashioned film projector on a tripod, projecting a strip of film and light onto a blank background.

Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.

Scissors Over Algorithms and the Burger King President Who Picks Up When You Call

A pair of vintage metal shears, evoking the spirit of Scissors Over Algorithms, rests on a sharpening stone atop a wooden surface, with a ceramic bowl blurred in the background.

Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.

What Role Does AI Play in Your Org? And a More Human Strategy.

A blurred image of a speedometer with the needle pointing beyond 220, suggesting high speed, overlaid with blue and red light streaks—symbolizing the accelerating role of AI in organizations.

Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there’s no deck.

An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count

Shamrock up close

Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right now.

The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google

A gold trophy cup with handles is displayed against a glowing red background with abstract arrows and swirling lines, celebrating Ad Age A-List recognition.

Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor that makes perfect sense.

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