The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew…
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Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
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Congratulations to Our Member Adweek Agency of the Year Winners
Mischief, Special US and Rethink take home honors
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Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
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How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human
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From 36 Years to Year 1: How Brownstein Group Became Born and Raised
Marc Brownstein hit reset after 36 years, turning Brownstein Group into Born and Raised—a creative studio built on instinct, speed,…
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Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses
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Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG
The touching spot sees a different take on celebrating the holidays.
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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SuperHeroes’ Year 1 Lesson: Get Serious About Having Fun
The agency built 15 years of success on one question—how do we stay audacious while being responsible?
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The Solo Founder Who Waited Until He Was Ready to Fly
Alex Goulart's Fire Kite launched without co-founders, investors, or a team—just 20 years of preparation and one client
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The Year 1 Commitment That Shaped 22 Years of FerebeeLane
Josh Lane and Matt Ferebee promised never to miss payroll—that discipline became their foundation
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Rise New York’s Year 1: The Burnout That Led to Creating a New Creative Force
Flavio Vidigal quit due to burnout, went freelance, then realized he needed to actually build something with this crew
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What Party Land’s First Year Taught Them About Being Specific
Only doing comedy seemed reckless—8 years later, Matt Heath and Haley Hunter proved specificity wins
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The Brand’s Agent: Abalone Partners Sits on a Critical Side of the Talent Table
Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
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Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That
Öpinionated keeps finding new ways to say food is love without repeating the format
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Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
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Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to…