The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Non-Agency People Built One of the Most Beautiful Agencies Around
TUX Creative House was founded by a L'Oréal exec and a fashion photographer who had no idea how agencies worked—which…
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When Hotels Meet AI and Agencies Rethink Everything
Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled
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The One Show Just Did Something Lovely for Indies
After 53 years, it's time to celebrate us!
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37% of Consumers Now Start With AI, Not Google
Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually…
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A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
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El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN's activation puts the message exactly where people are thinking about post-workout protein
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7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
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Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill…
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Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
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TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
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You Already Have What You Need: The Honest Truth About Starting Your Own Agency
15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company…
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The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened
Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strategic adaptation
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Building a Billion Dollar Machine for Brands That Want to Move Fast
DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while…
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INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's…
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Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder…
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1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day
Young Hero's retro infomercial campaign tackles the hardest people on your list
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Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
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The Holiday Video That Changed 1,600 Lives
How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care