The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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From Client-Side Anxiety to Agency-Side Answers
Craft & Commerce built the shop they wished they'd had
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Hanson Dodge Helps American Standard Celebrate 150 Years of Sinks and More
The tub, faucet, sink and toilet maker states ‘Some Things Never Change’
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Raindrop Proves You Can Have Fun With Anything—Even Bug Spray
4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a…
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When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
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Portals to Paradise are Popping up all Over New York City
Super Nice is behind the creative for the sprawling Norwegian Cruise Line campaign
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Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
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Blueberries ‘Go Big’ in SCC Work for US Highbush Blueberry Council
It’s the first big campaign by Schafer Condon Carter under new marketing leads for the brand
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When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
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Show Off: Spicy Straws, Booth Boots, and Bloody Subs
Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members!…
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Indie Agency News Members Take Top Prizes and Win 40% of Honors at Ad Age Small Agency Awards
WorkInProgress, Preacher, SuperHeroes and others took home awards
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When the Lions Get Caught: Inside the Cannes Cheating Scandal
Ad Age's investigation, speaking with 22 industry executives, revealed what many suspected
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‘None of Us Want a Photo Shoot Pushing a Watermelon Out of a Keyhole.’ Getting Real About Women’s Healthcare
Partners + Napier had no time for the usual BS for Maimonides Health
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Oink Ink: Still Fighting the Good Fight Against Audio Mediocrity
33 years proving radio doesn't have to suck
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What’s the Fix When ChatGPT Butchers Your Brand?
The playbook you may not have realized you needed
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TBAWW Rebrands as The EVOQ Group
A new alliance of agency excellence
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When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
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Flag Football Sets Its Sights on LA28
Zambezi's "Chase Something" campaign positions sport for Olympic debut
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WorkInProgress Keeps Building Boost Mobile’s Quirky Universe
The campaign that keeps on giving ... us delightfully weird