The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Don’t You (Forget About Your Early-Year Campaign)
Let's get your work top-of-mind as we get closer to Cannes
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A Curriculum, Zoom Link—and a Real Career Path
Solve’s five-year partnership with Morgan State is showing how quiet consistency can reshape access to advertising
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When Saved Folders Become Content Gold Mines
Also featuring sauce bidding wars, agency underwear, and Vegas creative adventures
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Work Worth Making. Time Worth Taking.
At Humanaut, the answer isn’t always yes—and that’s the point
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The Human Factor Wins Again: Why Authenticity Matters
How Indie Spin's members are finding meaningful approaches in an AI-obsessed world
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Butterflies, Biodiversity, and Brand: How Lafayette American Gave Milkweed a Makeover
Inside the Butterfly Superhighway and the Detroit agency’s joyful three-year commitment to nature and design
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It’s Your Time, B2B: Develop a Voice
Flipping the script, breaking conventions, and celebrating authentic personality in advertising
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How Klick Broke a 52-Year Barrier and Crashed the One Show Party
Healthcare creativity isn't just competing—it's leading
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Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice
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This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas
Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
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Show Off: Indies Defying Gravity
But like, in a spacey way, not a witchy way. This week’s Show Off is a double feature, showcasing new…
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Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025
Because quick isn’t enough if it’s not focused
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The Mayor: Making Noise with Nashville Roots and Big Ideas
Ideas, speed, and a writer’s room vibe
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Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls
A familiar face returns to HD, this time with even more tech firepower
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How to Keep a Contract from Killing Your Margin
Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit
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Autodesk: So Good, Even God Takes a Lap
Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist
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Turning Emissions into Aviation Fuel—and Retail Experience
Mythology and Tall Poppy help AIRCO reimagine the story of fuel
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Cannes Lions 2025: We’re Back. We’re Bringing the Indie Energy. And Kyle!
Find us in the lobbies, cafés, and wherever the Wi-Fi holds