The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose
A new production built for speed, smarts, and just the right amount of chaos
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A Deck That’s Seen Some Things. Trex Trades Polish for Proof
It's the latest from BUNTIN, the brands long-standing AOR
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This Wellness Campaign Doesn’t Want You to Hustle Harder
With help from Hanson Dodge, NOW® keeps the healthy obsession going
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Humanity Wins: GLOW’s Campaign Is the Anti-Ad Ad We Needed
Authenticity, meet execution and big feelings without big budgets
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Meet the Media Underdogs of Portland: Left Hand Agency
A creative eye to serious media strategy—without the holding company baggage
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Legal Readiness in the Age of Independent Agency M&A
Matchstick Legal’s latest resources help independent agencies prepare for what’s next
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How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant
No holding back by Stephan Argent
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For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet
Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency…
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Across Time Zones, On the Same Wavelength: Sister Cities for Q2
Indie Agency News members finding common ground, one unexpected match at a time
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Show Off: Thrice the Centennial Many Will Ever See
And then some. Heaps of great work from our members this week. It might induce a smattering of emotional whiplash…
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#1 | Top 40: Design | The Most Beautiful Airport Rebrand Has an Icelandic Vibe
Brandenburg’s KEF identity is a masterclass in multisensory design
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#2 | Top 40: Design | Queer Stories and a Bold Format
Part magazine, part manifesto—Animal Print from Vacation is what happens when design, culture, and identity collide beautifully on paper
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#3 | Top 40: Design | Scaling Pitch Black Into a National Brand for Black Entrepreneurs
A bold redesign from Odd Notion turned this single-day event into a 365-day movement
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#4 | Top 40: Design | Deck the Halls with Generative AI and Disco
A little ABBA, a lot of Ammunition
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#5 | Top 40: Design | Butterfly Superhighway Project Soars on Design
Lafayette American connects nature
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#6 | Top 40: Design | A Trail of Flavor, Now Beautifully Branded
A fresh identity, neat. From Lewis
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#7 | Top 40: Design | Icelandic Real Estate Gets a Joyful Rebrand
Design that builds belonging from Brandenburg
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#8 | Top 40: Design | A Holiday Cookbook Full of Chaos and Charm
Agency recipes from Curiosity, some edible, all beautiful.