The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
-
Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert
Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
-
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
-
A 100-Year-Old Brand’s First Campaign Runs on Sourdough and Gut Instinct
Birmingham indie Big Communications built a humor-driven national campaign for a 100-year-old financial institution.
-
Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
-
Eden Collective Was Hired for One TV Channel. Now They Run Humann’s Entire Media Strategy.
A 90-day engagement exposed the hidden cost of siloed media — and turned a channel gig into a full strategic…
-
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns…
-
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
-
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
-
What Role Does AI Play in Your Org? And a More Human Strategy.
Indie Spin: The one with cultural velocity, the brands that lost their soul, and what CMOs say when there's no…
-
An Oscar Nomination, a Dublin Pub in Dubai and the Slow Funeral of the Follower Count
Indie Spin: The one with awards season reverb, extraction debt and the hard questions indie agencies are quietly answering right…
-
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
-
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single…
-
Lookwell Media Takes the Projects Denver’s Bigger Shops Walk Away From
Kyle Johnston built a full-service video company with no film school and no playbook — and 11 years in, he's…
-
30 Years of Building Fandom. McGarrah Jessee Still Isn’t Done.
The Austin indie that turned Yeti from a cooler brand into a global lifestyle icon has a theory about what…
-
The Ad Age A-List Just Became an Indie Affair — and a Golden Retriever Is Helping Close Brand Deals
Indie Spin: The one with three "Agency of the Year" designations, a road safety campaign from Northern Ireland that lands…
-
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they'd won Nashville's top creative honor twice in a row
-
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in…
-
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces —…