The independent agency world — news, work, people and thinking.
Less Than a Year in, HLoveCo Expands its Team as the Agency Builds the Future of Personal Brand Strategy
New hires will support HLoveCo’s mission to redefine how leaders build influence in a human-first economy.
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$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never…
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We’re Marketing Plumbers: Heartlent Group Does the Work Nobody Sees Coming
Jonah Ballow, Keith Stoeckeler and Eliot Gerard left a holding company during COVID, started a collective and now build trophies…
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95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland's rising road death toll
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The Media Agency That Thinks Your Media Plan Is Broken — and Can Prove It
Danny Weisman and Barry Dan launched Obsessed Media to fix what holding companies won't: where your money goes and whether…
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The Agency Behind the Sounds You Can’t Get Out of Your Head
Made Music Studio has been turning 3 seconds of sound into decades of brand identity — and the work they're…
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From Dunk in the Dark to Charles Barkley’s GLP-1 Scripts: 8 Years of Young Hero
Roberto Salas and his co-founders built a creator-led agency in Williamsburg — turns out, casting your team like a film…
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Interview Like a Therapist, Dance With Jimmy Fallon and Forget to Take the Photo: Meet Powell Communications
Katy Hendricks and a team of self-described weirdos have spent 26 years making every agency sound like the only one
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From Nickelodeon Promos to Peacock and the Owl: Meet Apostrophe
Ryan O'Hare built a design, animation and video production shop in Louisville with a global team — and yes, the…
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Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
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Grief Campaigns, Bridgerton Spectacles, and a Dead-Wrong Bezos Quote
Indie Spin: The one with Olympic appointment viewing, AI search rewrites, and an argument Jeff Bezos lost years ago.
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Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces —…
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Complaint Hotlines and Gen Z Toothpaste
Indie Spin: The one with a presidential complaint hotline, an Amsterdam expansion, and AI that's quietly judging your operations.
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Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years,…
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Madison Avenue’s Problem Is Everyone Else’s Opportunity
Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.
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Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.”…
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Balls for Balls, Brain Surgery, and the Business of Being Funny
Indie Spin: The one with testicular health at a German football stadium, two decades of bath faucet loyalty, and a…
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The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
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3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling…