IAN × Epica Partnership
Implementation Dashboard & Progress Tracking
Partnership Progress
3 of 7 confirmed elements completed
290+
IAN Member Agencies
19
US Epica Winners (2023)
100+
German Epica Winners (2023)
562
Epica 2024 Shortlist
Confirmed Partnership Elements
✓
Epica owns “Indie Work” category
Doug confirmed “you own indie work from here on out”
Owner: Doug
○
Creative library access (2 accounts)
IAN team gets full access to global work database
Owner: Nico
✓
IAN membership for Epica team
26-50 person tier for full platform access
Owner: Doug – Completed
○
Discount code: “IANEPICA”
40% off first year IAN membership for US agencies
Owner: Nico
○
Top 3 IAN Top 40 winners get free Epica entry
Automatic qualification and entry fee waiver
Owner: Both teams
✓
Doug on Epica jury (December)
Grand Prix debate participation in Paris
Owner: Confirmed
✓
“Show Off” event at Astoria (December 10)
IAN format meets European indies in Paris
Owner: Nico to confirm venue
Market Opportunity
- US agencies: 19 Epica winners (2023)
- Germany: 100+ winners (2023)
- Canada: 48 winners (2023)
- Clear growth opportunity for US market
Key Advantages
- Journalist jury only (no agency politics)
- International press coverage
- 38 years of credibility
- 70+ countries participating
Revenue Expectation
- Year 1: $15-20K total impact
- Focus on relationship building
- Long-term value over quick revenue
- Scale after proving fundamentals
Implementation Timeline
Phase 1: Foundation Setup
August – September 2025
Week 1: Infrastructure
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Doug: Send Epica team IAN login credentials
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Nico: Set up 2 creative library accounts for IAN
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Nico: Create “IANEPICA” discount code
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Doug: Add Epica logo to “Indie Work” section
Week 2: Partnership Launch
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Doug: Draft partnership announcement email
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Nico: Review and approve email copy
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Doug: Send to IAN database (~290 agencies)
-
Nico: Send to Epica US contacts
September: Entry Campaign
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Goal: 20+ new US agencies enter Epica 2025
-
Mark: Write Doug/IAN profile for AdForum
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Doug: Interview Mark about Epica (30-min show)
Phase 2: December Execution
Paris Event & Epica Ceremony
Event Planning
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Nico (Sept 15): Confirm Astoria venue and cost
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Doug (Oct 1): Plan Paris visit logistics
-
Nico (Nov 1): Invite European indies
-
Doug (Nov 1): Promote to IAN members
Content Creation
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Doug: Behind-the-scenes jury content
-
Doug: Interview other jury journalists
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Doug: Report back to IAN members
Phase 3: Assessment & Planning
January – March 2026
Partnership Review
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Measure: New US agencies entering Epica 2025
-
Measure: Epica contacts joining IAN
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Analyze: Content performance across platforms
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Evaluate: Paris event feedback and outcomes
-
Plan: 2026 expansion opportunities
Success Metrics
By End of 2025
25+
New US agencies enter Epica
50+
New IAN members from Epica
5+
Joint content pieces
1
Successful Paris event
By Mid-2026
40+
US agencies entering regularly
100+
International agencies aware of IAN
Regular
Content collaboration
Cannes
Coordinated presence