Indies have thoughts. Lots of them. And they’re very good. Below are some destinations where you can hear more from our members. It’s newsletters, shows, Substacks … the works. Dig in and enjoy!
Indie Thinking Directory
Our members aren't just creating campaigns—they're creating the content that shapes our industry. Discover newsletters, podcasts, and insights from the independent agencies leading the conversation.
What kind of content are you looking for?
Choose your adventure and we'll show you the perfect matches
Perfect! Here's your curated content
These agencies create exactly what you're looking for
The Perfect Lunch Break
Created by Lafayette American in Detroit
"Because your lunch break should make you smarter"
The Challenge
Lafayette American noticed their team was drowning in content but starving for curation. Everyone was reading the same things, missing the gems.
So they...
They created "Lunch Reads"—perfectly timed for Wednesday at 12:15 PM EST. Philip Bator hand-picks articles from varied publications, creating unexpected connections. Plus "The Remedy" for healing social media and their main agency newsletter.
Marketing Innovation Lab
Developed by Klick Health in Toronto
"Where healthcare marketing meets cutting-edge technology"
The Challenge
Healthcare marketing is complex and highly regulated. Traditional tools weren't cutting it.
So they...
Klick built AI-powered marketing audit tools and even the SymPulse Tele-Empathy device for Parkinson's patients. They don't just create campaigns—they create technology that changes lives.
Ideas That Fuse
Written by FUSE Create in Winooski, VT
"Opinions, POVs, insights, and the odd surprise"
The Challenge
Most agency blogs play it safe. They're afraid to have real opinions or take stands.
So they...
FUSE Create's ideas section delivers exactly what it promises—strong opinions, unique POVs, deep insights, and yes, the odd surprise. No corporate speak, just real thinking.
Day One Perspectives
Built by Day One Agency in New York
"Culture insights through podcast, quarterly reports, and almanac"
The Challenge
Brands struggle to understand and connect with culture authentically. Traditional research misses the nuance.
So they...
Day One created a comprehensive perspectives platform featuring their DAY ONE FM podcast, quarterly cultural reports, and an almanac of insights. With 22% of their staff being Gen Z, they report from inside culture, not outside it.
Three Things
Curated by Noble People in New York
"Media insights from our entire team"
The Challenge
Most agency newsletters come from one voice. But the best insights come from diverse perspectives.
So they...
Noble People rotates authorship among team members, sharing three meaningful media insights each month. Different voices, fresh perspectives, real wisdom.
Internet Brunch
Served daily by SPCSHP in Brooklyn
"Meaningful bites to nourish your day"
The Challenge
The internet overwhelms us with content. Most of it is junk food for the brain.
So they...
SPCSHP (formerly Big Spaceship) created a daily serving of curated content that actually nourishes your thinking. Quick, meaningful, and perfect with your morning coffee.
The Creative's Creative Newsletter
Curated by Storythings in Brighton, UK
"Read by everyone from Michael Bierut to your favorite CMO"
The Challenge
The internet is infinite. Creative professionals needed someone to find the 10 things actually worth their time each week.
So they...
For 11 years, Storythings has delivered exactly 10 links every Friday—no more, no less. Plus "Formats Unpacked" where industry experts reveal the magic behind their favorite creative formats.
Question Everything
Hosted by Curiosity in Cincinnati
"Part interview, part therapy, part Price Is Right"
The Challenge
CMO interviews were boring. Everyone asked the same questions, got the same answers.
So they...
Curiosity created a hot-seat format that gets CMOs to reveal what really changed their business. The podcast feeds the newsletter, creating a multi-format thought leadership platform.
8log
Mixed by 8AM Creative in Philadelphia
"Where AI insights meet cocktail recipes"
The Challenge
Agency blogs are boring. Everyone writes about the same topics in the same voice.
So they...
8AM brings personality to their blog—discussing AI's limitations one day, sharing their signature "Three Day Weekend" cocktail recipe the next. Content that respects your time and makes you smile.
Light, Insightful, and Real
By Stoltz in Boise
"From the women-led agency that sees your potential"
The Challenge
Industry newsletters often feel heavy, jargon-filled, and disconnected from real agency life.
So they...
This woman-owned agency keeps it light while delivering real insights. Like their famous business cards featuring childhood photos, their newsletter brings humanity to marketing.
Lock Me In
Gated by 14th & Market in Philadelphia
"The best sh*t in culture doesn't come with a link in bio"
The Challenge
Great cultural content gets lost in the noise. Everything feels same-y and accessible to everyone.
So they...
14th & Market went exclusive—password-protecting their content to create a sense of discovery and community. When you're in, you're really in.
Indie Agency News member with a newsletter to add to the Indie Thinking Directory? Send us a note here.