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Tag: Attention Arc

Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill

Figure holding a gold and white megaphone

Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your brand.

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work

37% of Consumers Now Start With AI, Not Google

3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.

When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

Indie Spin: The one with Domino’s dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water

When Dunkin’ Renames Your Town

Animated illustration of a sunset behind a town skyline, perfect for branding or town renaming projects—featuring houses, churches, trees, and layered orange and pink skies reminiscent of Dunkins vibrant palette.

Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures

Receipts, Badges, and the 60% Reality

Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

Indie Spin: The one with platform certifications, AI percentages, and very specific career advice

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Building the Global Home for Independent Agencies

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