Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand’s NYC stunt, two Webbys for an AR project, and a $420M gaming verdict.
Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z’s split verdict on kids.
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Why Product Value Beats Cultural Moments When Budgets Tighten
Michael Miller and Chris Noble have seen panic before. As co-founders of Consiglieri, they’ve spent careers on both sides of the table—leading T-Mobile’s internal creative operations, steering brands through agency transformations, and watching companies make the same recession mistakes on repeat. Their message cuts through the noise: when 94% of US advertisers worry about tariff […]
The 275% Sales Bump Companies Get by Not Freaking Out
What Consiglieri’s founders know about recession marketing
CEO Transformation Tales and Product Marketing Powerhouses
Indie Spin: The one with podcast case studies, ESPN partnerships and the Year of the Indie
In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint
Why brands that lead with product value win when the economy tightens
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino’s dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water