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Tag: Drake Cooper

Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions

A worn brown vintage suitcase with a textured surface and metal clasps sits on green grass, as if left behind at empty auctions.

Indie Spin: The one with the Cannes villa takeover, ChatGPT’s wide-open ad auction, and a butter sommelier on the payroll.

Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange

A wooden barrel-shaped butter churn

Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.

How a Joke About a Giant Juicer Ended Up in MoMA

Lemon juicer

Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.

A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers

A close-up of a spinning vinyl record

Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.

Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword

A magnifying glass

Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google’s first dip below 50%.

One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes

Wooden pencil

Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.

Record Players, Mob Bosses, and AI’s Privilege Problem

A turntable playing a vinyl record sits on a cabinet next to a vase with a plant and a row of records against a red wall.

Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can’t tell your brand apart.

Indie Spin: The One Where Everyone Had Opinions About The Big Game

A football player in a blue uniform and helmet holds a football, preparing to throw under dramatic lighting and a smoky background, ready for the Big Game.

Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock

Bean Bag Chairs and Eight-Week Campaign Turnarounds

A purple and blue bean bag chair with a spotted pattern sits on a plain white background.

Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories

Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable

A cartoon girl with long hair stands against a blue textured background, frowning and pressing her lips together in consumer skepticism while appearing deep in thought.

Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection

How Indies Can Master the AI Search Revolution

A digital search bar with a sunrise scene on the screen, covered by colorful, melting paint, represents the AI revolution—set against a solid pink background.

Drake Cooper’s playbook for moving from keywords to key concepts

When Chaos Creates Art (And 9 Identical Ads That Aren’t)

Abstract geometric artwork featuring curved and straight shapes in red, blue, black, and white—where chaos creates art through patterns of dots, stripes, and gradients layered dynamically across the canvas.

Indie Spin: The one with Brad Pitt’s chest, lottery psychology, and why your AI needs therapy

When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)

Illustrated landscape featuring mountains, rivers, tents, and lakes in shades of blue, green, and yellow—a seamless pattern inspired by gorpcore and outdoor adventures.

The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work

Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program

A plain cube sits on a flat surface with a gradient background transitioning from yellow to pink to orange, reminiscent of the vibrant palette celebrating Google’s Loyalty Program.

Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies

Öpinionated Crushes Cascadia Creative Awards with Best in Show

A group of people pose together indoors, many holding trophies from the Cascadia Creative Awards and smiling proudly, with some seated in front and others standing behind them, celebrating their Best in Show win.

Our members brought the heat with 25 wins in Portland

Fade In On An Exceptionally Well-Written Caption About Transitions

An illustration of a clapperboard splitting two scenes: one side with fewer, darker fish and the other with many, lighter-colored fish swimming away—perfect for a well-written caption on transitions or dramatic fade in moments.

Indie Spin: The one about adults stealing goldfish from kids, Google’s privacy plot twist (again), and why someone just posted two emojis and called it content

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