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The 4As CEO Explains How the Organization is Rebuilding Itself in Public

Two people sit together with a laptop on the cover of a report titled Redefining Entry-Level Agency Positions in the Age of AI by Bill Dodd, President, BBC, illustrating how public organizations are rebuilding and adapting their talent strategies for the future.

A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools, a GenJam for creatives and a ‘4As in your pocket’

Kyle O'Brien
July 16, 2026