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Tag: Mintz + Hoke

Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop

A flower bouquet

Indie Spin: The one with Response Media’s HBR data, Colossus’s Jon Stewart moment, and SuperBloom’s retail experiment.

Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring

A close-up of carved black chess pieces, including a knight, rook, bishop, and pawns, positioned on a chessboard.

Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.

Madison Avenue’s Problem Is Everyone Else’s Opportunity

Close-up of a black compass showing cardinal directions and degree markings, with the needle pointing north—symbolizing opportunity and direction in the fast-paced world of advertising.

Indie Spin: The one with heartland advantage, ScrollSticks, and the brands decline is already hunting.

37% of Consumers Now Start With AI, Not Google

3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.

Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working

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Indie Spin: The one with fragrance stunts, attention economics, and marketing’s least favorite truth

Media Mix Reality Checks and Other Strategic Recalibrations

Positive measurable outcomes

Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.

How Bad Bunny Generated $713 Million with Zero Flashy Promos

A collage of Puerto Rican street scenes featuring art, the Puerto Rican flag on a wall, decorative plates, and a mural—plus a nod to Bad Bunny—with the text Culture Leads, Connection Follows.

Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.

Receipts, Badges, and the 60% Reality

Large 60% text surrounded by icons representing social media, music, a book, a camera, and other digital elements—plus badges—on a blue and purple background.

Indie Spin: The one with platform certifications, AI percentages, and very specific career advice

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Building the Global Home for Independent Agencies

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