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Tag: Serviceplan Group

Indie Spin: The One Where Everyone Had Opinions About The Big Game

A football player in a blue uniform and helmet holds a football, preparing to throw under dramatic lighting and a smoky background, ready for the Big Game.

Indie Spin: The one with Super Bowl autopsies, AI efficiency traps, and frozen pizza opera rock

Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex

A clear quartz crystal sphere sits on a white surface, its internal fractures reflecting light—an inspiring piece for craft enthusiasts and creator economies alike.

Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work

37% of Consumers Now Start With AI, Not Google

3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

Indie Spin: The one with search’s quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.

From BevNET Tough Love to Minty Fresh Dog Breath

A package of Minties Freshbites dog treats is surrounded by mint leaves, with the text "Minty Fresh Dog Breath is over" in green on the right side.

Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.

CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant

A red metal bell is mounted on a wall against a plain background, symbolizing the urgent calls that CMOs face when activating crisis plans and staying relevant.

Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn’t dead after all.

Fake Films, Real Friction, and the Death of Prompt Engineering

A single person sits among many empty theater seats, facing towards the front in a mostly empty, minimalist setting—an atmosphere reminiscent of Fake Films and subtle Real Friction.

Indie Spin: The one with invisible representation, agentic AI, and why Amazon’s $5 gambit matters

Senior Talent That Stays for the Work

A white briefcase with brown leather straps and handle, featuring a central beige lock, symbolizing talent retention and the value of experienced employees, photographed against a light background.

Indie Spin: The one with 11% revenue spikes, trillion-dollar platforms, and agencies throwing out the playbook

CEO Transformation Tales and Product Marketing Powerhouses

Illustration of city buildings surrounded by colorful clouds with social media and digital communication icons, such as email, thumbs up, and bird, floating in the sky.

Indie Spin: The one with podcast case studies, ESPN partnerships and the Year of the Indie

Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable

A cartoon girl with long hair stands against a blue textured background, frowning and pressing her lips together in consumer skepticism while appearing deep in thought.

Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection

Search Awards Season and Sustainability Storytelling

A group of five trophies and one abstract human figure are displayed on a flat surface with a blue and purple gradient background, capturing the spirit of Awards Season and the power of storytelling.

The one with US Search Awards drama, Amazon’s sustainability visuals, and a very specific meat grinder reference

When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)

A cartoon pizza slice and burger, both with arms and legs, face off in a boxing ring wearing gloves, ready for an epic Indie math showdown.

Indie Spin: The one with Domino’s dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water

When Indies Turn Trade Show Dirt Into Digital Gold

A yellow excavator scoops a pile of dirt on a yellow background, celebrating 100 YEARS with industrial cityscape line art—perfect for a Trade Show display or showcasing the digital gold of modern industry.

Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive

When Chaos Creates Art (And 9 Identical Ads That Aren’t)

Abstract geometric artwork featuring curved and straight shapes in red, blue, black, and white—where chaos creates art through patterns of dots, stripes, and gradients layered dynamically across the canvas.

Indie Spin: The one with Brad Pitt’s chest, lottery psychology, and why your AI needs therapy

1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next

A man with glasses and long gray hair wears headphones and a pink hat, speaking into a microphone. A lower-third caption reads Doug Zanger, Editor-in-Chief, Indie Agency News, discussing recent Cannes wins.

The growing sense of belief, clarity, and earned confidence matters

The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns

Abstract illustration of fish swimming through swirling shapes and patterns, featuring bold lines, geometric forms, and a mix of teal, orange, and beige colors that subtly evoke the playful contrast of the Kiki/Bouba Effect.

Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines

Cannes Lions Day 4: Indies Take 16 Lions in Business Categories

Rows of yellow boxes labeled PENNY and ZAHN with white text, stacked closely together and brightly lit—like a vibrant retail display ready for Indies or Cannes Lions business categories.

Serviceplan keeps winning as indies show strength in experience and strategy

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