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Tag: Special Group US

How Bad Bunny Generated $713 Million with Zero Flashy Promos

A collage of Puerto Rican street scenes featuring art, the Puerto Rican flag on a wall, decorative plates, and a mural—plus a nod to Bad Bunny—with the text Culture Leads, Connection Follows.

Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.

Cannes Lions Day 4: Indies Take 16 Lions in Business Categories

Rows of yellow boxes labeled PENNY and ZAHN with white text, stacked closely together and brightly lit—like a vibrant retail display ready for Indies or Cannes Lions business categories.

Serviceplan keeps winning as indies show strength in experience and strategy

Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions

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Building the Global Home for Independent Agencies

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