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Category: Indie Spin

The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns

Abstract illustration of fish swimming through swirling shapes and patterns, featuring bold lines, geometric forms, and a mix of teal, orange, and beige colors that subtly evoke the playful contrast of the Kiki/Bouba Effect.

Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines

Campaign Names Indie Agency News Members to 40 Over 40

Campaign has chosen its 40 Over 40.

A handful of Indie Agency News members have been named to Campaign’s 40 Over 40 list.

Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program

Festa Pinza

Real-life assignments for actual clients

Cactus Restructures Leadership Team to Accelerate Growth

Stylized script lettering spells Cactus in dark gray with a small yellow cactus icon at the end, set against a dark background—an inspiring touch for leadership teams aiming to accelerate growth.

The 35-year-old agency sharpens its model to support client impact

Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence

A park bench sits under a streetlamp at night; city buildings and stars are visible in the background. A bottle labeled Lonely Season Lounge and an empty packet of ranch dressing rest on the ground beside the bench.

Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs

Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program

A plain cube sits on a flat surface with a gradient background transitioning from yellow to pink to orange, reminiscent of the vibrant palette celebrating Google’s Loyalty Program.

Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies

Independent Agencies Show What Happens When Pride Meets Purpose

Illustration of colorful origami cranes flying across a pale sky with a large red sun and light blue abstract mountains below, symbolizing pride and purpose in every independent journey.

Indie Spin: The one with legislative chamber activism, Cannes-worthy campaigns, and agencies making equality their everyday business

Architecture Boat Tours and Other Contemporary Agency Flexes

Colorful paper-cut style cityscape with geometric buildings, clouds, labeled flags, and boats with people floating on water in the foreground under a dark sky—perfect for showcasing contemporary agency or inspiring architecture boat tours.

Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining

Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions

Apparently, 81% of Shoppers Just Give Up When They Can’t Get Free Shipping

Illustration of six shoppers walking in a line, one pushing a shopping cart, all carrying shopping bags, on a light green background.

Are we shocked?

Fade In On An Exceptionally Well-Written Caption About Transitions

An illustration of a clapperboard splitting two scenes: one side with fewer, darker fish and the other with many, lighter-colored fish swimming away—perfect for a well-written caption on transitions or dramatic fade in moments.

Indie Spin: The one about adults stealing goldfish from kids, Google’s privacy plot twist (again), and why someone just posted two emojis and called it content

When Your Agency Name Becomes Destiny (And Other Cosmic Alignments)

A cartoon taco and a slice of meat wearing sunglasses, smiling, and fist bumping on a beach at sunset—cosmic alignments making their destiny shine bright.

Indie Spin: The one featuring destiny-fulfilling agency names, the one-third workplace problem and Argentinian expansion

The Billboard That’s 98% Empty (On Purpose)

A blue soda can sits on a beige surface with large patches of peeling white paint, resembling an empty billboard ready for creative advertising.

Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance

High Schoolers Visit Agencies and Deliver Unfiltered Truth

Illustration of high schoolers traveling with scooters, luggage, maps, and travel documents, surrounded by travel-related icons and abstract patterns.

This Indie Spin features honest agency assessments, DB Breweries’ temperature-based telephony, and Sturgis trying desperately to be young again

When Brands Stop Advertising and Other Cautionary Tales

Nearly empty store shelves with only one small item remaining on the second shelf from the top—a cautionary tale for brands that stop advertising.

A catch-up Indie Spin featuring data-driven reality checks, conversational AI for healthcare, and why JanSport doesn’t need a glow-up

Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns

An anthropomorphic kangaroo in a suit holds a yellow sign with the word ARVO—showcasing Aussie Slang in style.

This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga

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