Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas’ 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it
How This Rebrand Survived the Cracker Barrel Effect
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire
No AI. No Shortcuts. Good Conduct Hand-Built Go Raw’s Breakout Spots
Denver’s Good Conduct swaps software for hand-crafted latex in Go Raw’s first national campaign after 22 years
SuperBloom House’s 5th-Birthday Move? Open a Shop and Give the Artists All the Money
Inside Flower Shop — the agency’s new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.
Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink
The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.
A 100-Year-Old Brand’s First Campaign Runs on Sourdough and Gut Instinct
Birmingham indie Big Communications built a humor-driven national campaign for a 100-year-old financial institution.
Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they’d won Nashville’s top creative honor twice in a row
95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland’s rising road death toll
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches the joy inside
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
BarkleyOKRP Built a Fake Radio Station With 40 AI Songs. Here’s Why It Worked.
Their CCO explains the difference between using AI to cut corners and using it to do impossible work