Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas’ 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
Humanaut Helps Hero Cosmetics Launch Chocolate Pimples for Valentine’s Day
The social campaign features an all-too-realistic batch of chocolates that look like they need to be squeezed.
How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human
Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns
The efforts champion the spirit of creators and small businesses
Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That
Öpinionated keeps finding new ways to say food is love without repeating the format
Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry’s confusing language accessible to everyone
They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike’s Hot Honey fans were already doing instead of manufacturing a brand story from scratch
TUX Creative House Can’t Stop Making Great W Hotels Work
Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
92% of Day Traders Lose. Acorns Bets on the Other 8%
New campaign led by Obsessed Media ditches moonshots for patient money and real customer stories
Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary
Katie Reid created something for every student too embarrassed to ask about industry terminology
PrizePicks Puts AI on Your Team. Literally
Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
Zambezi Made Pilates Feel Like Pilates Again
Club Pilates campaign strips away the aesthetic noise
Algoland Skips the Whitepaper, Goes Straight to the Game
Blokhaus turned blockchain education into a 13-week adventure where learning happens by doing
Your Sourdough Took Years to Perfect. So Did Their RICP
Their what? Exactly. Big Com helps The American College of Financial Services explain what those letters actually mean—for the first time in 52 years
Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It
Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation