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Category: Show Off

This Romanian Agency Made a Perfume That Smells Like Fall

A small Eau de PSL perfume bottle with its box, a lit candle, and a package of whole bean coffee are arranged on a wooden surface, creating the perfect fall vibe—an ideal scene for any Romanian agency’s autumn campaign.

Tuio’s PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok

This ‘30 Under 30’ Shouldn’t Exist

Magazine cover titled 30 Under 30: 30 Victims of Gun Violence Under the Age of 30 features black and white portraits of young people; background shows clippings and articles.

Change the Ref and Founders created profiles of kids killed by gun violence

Partners + Napier Debuts Vivid First Campaign for Royal Caribbean

Aerial view of a large Royal Caribbean cruise ship at sea with pools and attractions on deck, overlaid with bold white text reading ITS BIG TIME—a campaign crafted in collaboration with Partners + Napier.

It’s time for big time

When Heavy Metal Magazine Decided Merch Wasn’t Enough

A woman lies on the ground, embodying the bold style found in Heavy Metal Magazine.

How based. turned 47 years of sci-fi legacy into wearable rebellion

V.I.PEE: The Tailgating Fix No One Saw Coming

People wait and take photos in front of a blue Lipton VIPee restroom trailer at an outdoor event—an essential tailgate fix with separate men’s and women’s entrances.

Founders Agency solves football’s grossest problem with luxury bathrooms for Lipton Hard Iced Tea

Life Leaves You Weird Stuff. Barrett Hofherr Shows You Where to Put It

An older couple stands in a storage unit filled with framed paintings of a bearded man posing in various humorous, semi-nude settings.

New Extra Space Storage campaign finds the comedy in storage desperation

Fortnight Collective Gets Steamboat Right, Again

Five people sit around a fire pit at night; one plays a guitar while another holds a child. Lights and a log cabin are visible in the background.

Year four proves some campaigns just keep getting better

How Blokhaus Helped NEAR Fork the AI Future

A woman with long red hair holds a yellow shopping basket containing a doll, standing against a plain blue background, reminiscent of the vibrant visuals seen in NEAR and Blokhaus AI campaigns.

The campaign borrowed open-source language to challenge Big Tech’s AI stranglehold

When Payment Apps Grow Up: Zelle’s $1 Trillion Evolution Story

A woman with a braided hairstyle smiles downwards; a Zelle message overlay reads, Your first sale. So proud of you.

How Pereira O’Dell helped America’s payment network find its voice

Have a Great Day: Scout’s Love Letter to Its Factory Town

A gray warehouse with Swit painted in red on the side stands by a dirt road, with several cars parked nearby under a partly cloudy sky.

How Venables Bell + Partners turned the company’s investment into community celebration

The Week Fire Kite Made 703 Million People Impossible to Ignore

Six people fill containers with water while standing in a muddy, shallow pond surrounded by vegetation.

How a simple Labor Day mirror concept turned holiday apathy into awareness for charity: water

Rare Is The Thing That Makes You Stop. This Film From Gus Made Us do Just That

A young girl in winter clothing smiles while standing with a group of warmly dressed people, all facing forward outdoors—capturing a rare film moment reminiscent of a must-see movie like Gus.

The AI-generated brand anthem that proved human storytelling still wins

The Creative Director Who Solved AI’s Ethics Problem in 11 Minutes

A speaker stands on stage in front of an audience, with a large screen behind him displaying a close-up image of a vinyl record on a turntable, as he discusses the role of AI ethics in creative problem-solving.

TRG’s Dustin Ballard delivered the framework every agency needs for using artificial intelligence responsibly

The Art of Selling Creative That Sounds Too Bold to Happen

Four people participate in a virtual meeting, each in separate video call windows. A logo reading INDIE Agency News is visible in the top right corner, highlighting a discussion on bold ideas and creative selling strategies.

How Allen & Gerritsen and Quality Meats navigated from brainstorm to buy-in

Need Pastel Built a Streaming Room at a Festival and it Broke the Internet

Screenshot of the Twitch Explorer page showing several live streams, with a main stream featuring three people seated in a vibrant streaming room and the chat in Spanish. Other streams are listed below as recommendations.

How the LA agency created something entirely new at Baja Beach Fest 2025

Creative Oxygen: When Personal Projects Save Your Professional Soul

A child looks out from the open door of a dark van parked near a building and utility poles on a cloudy day, finding creative oxygen for personal projects in the quiet moment.

One Portland producer discovered that making her own film didn’t just fulfill a creative dream—it transformed how she shows up at work

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