Renting Music Is Costing Your Brand. Here’s What Owning It Looks Like
Two sonic branding veterans break down why agencies need to stop borrowing other people’s equity
Everyone Took Credit for the Coinbase QR Code Ad. The Freelancer Who Pitched It Didn’t. Until Now
Yuriy Mikhalevskiy tells the full story — he pitched the concept a year before the Super Bowl and got ghosted — for the first time
No Ad School. Barely Any Experience. Typed the Script at the Airport, and It Ran in the Super Bowl.
Aisha Hakim was a permalancer making dealership banners at INNOCEAN. Her concept beat every senior team in the building and became Hyundai’s 2014 big game spot
TurboTax’s Client Didn’t Flinch at a Creepy Robot Baby. That’s Why the Work Was Great
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot
How a Product Stat Hijacked the Super Bowl: The Story Behind It’s a Tide Ad
Maddy Kramer takes us inside the brief nobody cracked for months, a casting call solved by a teenager and what happens when the work outpaces the opportunities
The One Question That Separates Challenger Brands From Posers
Bob Froese has turned Mike’s Hard Lemonade, Popeyes and Gardein into category kings—by asking what they’re willing to lose
The One Show Just Did Something Lovely for Indies
After 53 years, it’s time to celebrate us!
A&G’s Amperspam Returns With More Fonts, More Meat, And A Clearer Point
The effort aims to help food insecurity in Philadelphia and Boston.
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN’s activation puts the message exactly where people are thinking about post-workout protein
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway’s Morgenstern shares Film Grand Prix
Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world’s worst shoes—and maybe the best reminder of what matters this season
1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day
Young Hero’s retro infomercial campaign tackles the hardest people on your list
The Holiday Video That Changed 1,600 Lives
How Klick Health funded surgeries for people in rural Kenya who’d been waiting years for care
How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected
A hangar feast, and zero AI—just Gus doing what Gus does best: being human