Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
Category Consultant Corner
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in a small agency package.” After 25 years in the industry and hundreds of agency conversations,…
The New Business Problem Isn’t Getting the Meeting. It’s After It’s Over
Three consultants on why indie agencies keep filling the pipeline and starving the revenue