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Category: #indiethinking

The Brutal Truth About Agency of the Year Awards From the People Who Judge Them

White text on a black background reads WHATS THE WORD, with small floral decorations integrated into some letters—reminiscent of the creative flair seen in agency awards judged by top industry experts.

Industry veterans reveal what really happens behind closed doors

Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record

Illustration of a vintage-style microphone on a stand with musical notes and decorative accents in the background, perfect for podcasting or sharing podcast tips.

Sure, anyone can do it. But should you?

Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett

Leslie Barrett, with long brown hair and glasses, wearing a black shirt and pants, sits on a light green stool against a plain gray background.

After 25 years at Goodby Silverstein & Partners, she becomes the indie agency’s first president

Sharing Your Best Thinking: A Member’s Guide to Indie Spin

White text on black background reads Indie Agency News Member FAQs: Your members guide to getting featured in Indie Spin roundups, above the Indie Agency News logo.

How strategic insights reach the community through our digest

Why Consumers Skip Lectures, Stop for Laughs

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The Super Bowl shouldn’t be an anomaly—it should be Tuesday

Brazilian Creativity Didn’t Break. The Awards System Did

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Two Rise New York veterans explain why the DM9 scandal reveals bigger industry problems

How Data-Driven Operations Amplify Creative Impact

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The operational frameworks turning creative agencies into revenue multipliers

Women’s Sports Are Booming. Indies Should Move Fast

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Territorial’s Aydan Sarikaya on why indie agencies and mid-market brands can become founding partners in women’s sports

HAYMAKER Takes Manhattan (And Does It Their Way)

A blue HAYMAKER coffee cup labeled HAYMAKER IS HAPPY TO SERVE NYK sits on a Manhattan counter, with a persons hands and colorful papers blurred in the background—a moment of enjoying coffee their way.

LA agency’s NYC expansion comes with attitude, strategy, and perfect coffee cup

Why Academics Queue Up to Speak at This Marketing Conference

Two men, Kyle OBrien and Tom Denari, speak in a virtual interview during a marketing conference. OBrien has an outdoors background; Denari is in an office. Both are labeled with name and title. Indie Agency News logo shown.

Young & Laramore built the bridge between research institutions and practicing marketers that nobody else wanted to build

The Agency Program That Builds Careers, Not Just Skills

Two women sit on a light brown couch with pink pillows; one smiles at the camera while the other looks down, wearing a cap—highlighting how skills and support can help build careers together.

How Keke Palmer’s KeyTV and Special US created real pathways for underrepresented creatives

Why Your ‘Target Millennials’ Brief Makes No Sense Anymore

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Saylor’s head of strategy says ‘demo jail’ is costing agencies growth

Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands

A man with a beard and mustache smiles at the camera, holding a microphone. Text on the image reads: Bold Creative Wins Where Budgets Cant. Jacques Spitzer of the creative agency that scales billion-dollar brands.

Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch’s $1.5B exit on the Operators Podcast

Death of the ‘Sexy’ Account: Why Every Brand Deserves Your A-Team

A virtual meeting with three men—Kyle OBrien, Brett Banker, and Eric Segal—each labeled with their names and titles, representing the A-Team account and appearing in separate video call frames.

Why X&O treats Fortune 500s and startups exactly the same

Why Three Agency Leaders Threw Out the Executive Playbook to Be More Real

A screenshot of a virtual meeting with agency leaders Doug Zanger, Genna Franconi, Claude Silver, and Jill Smith, each shown in separate boxes with name labels—a glimpse into an executive playbook in action.

When authenticity beats polish, everybody wins

When Getting Yelled At Becomes Your Entrepreneurial Wake-Up Call

A man wearing glasses and a dark polo shirt sits in front of a bookshelf, smiling and gesturing with both hands—capturing the spirit of entrepreneurship. The text Brian Anderson and INDIE appears on the screen.

Brian Anderson turned a brutal client meeting into the foundation of The Perception’s “altogether human” philosophy

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