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Category: #indiethinking

A New Chapter That Feels Like Quirk (Creative)

Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way

The Cannes Lions Inside Skinny: How to Think Like a Juror

An illustration of a person with dark hair and a red shirt sitting at a table, looking at a sheet of paper with charts and text, capturing the moment they think like a juror to gain valuable jury insights.

A look inside the minds of the judges

Indie Growth by Design: How La Storia Took the Long View

A virtual panel discussion with four participants—Doug Zanger, Kyle O’Brien, RC Walker, and Molly McKinney Walker—appearing in separate video call windows to share insights on Indie Growth.

Calculated persistence is the key

Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

The Space Needle and Chihuly Garden and Glass Museum focus on the future

How I Pick Agencies (and What Indies Need to Know): Russell Barnett

White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity

Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL

Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

The latest episode, hosted by Christian Gani

SOWs, MSAs and More: Adding Legal Clarity for Indies

Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

Matchstick Legal partner Jen Becker breaks it down

Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

Mixed results and opportunities

Baubles, Bangles and Doodads: The Strategy of Ornamentation

A collage of various colorful graphic designs, illustrations, website pages, packaging, and posters arranged in a grid pattern with eye-catching ornamentation.

It’s a good one!

From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

The pressure to sell, sell, sell, squashes good work

To the Young Bucks: A Story About Age

An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

Some sage advice.

The Indie Agency RFP Debate: Fight or Flight?

Three people engage in a lively debate during a virtual video call. The text at the bottom reads, “Not if we have anything to do with it.” The Indie Agency News logo appears in the top right corner.

They had opinions

11 Own It Summit Conversations to Inspire the Indie Agency Community

A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

A wide range of topics and engaging conversations

Adapting to a New Agency Order Needs Collective Thinking

A man with glasses and a beard stands smiling with arms crossed below the text New Agency Order Needs Collective Thinking, Indie Op-Ed on a black background.

A ‘we’ mindset will be imperative for indies to survive and thrive.

Celebrating Ari Weiss

Black and white photo of Ari Weiss, Global Creative leader, with short hair and a beard, wearing a button-up shirt, looking at the camera with a slight smile against a plain backdrop.

Share your thoughts with us

Admire or Ad Mire? I Vociferously Choose Admire

Several sloths dressed in office attire vociferously collaborate and interact in a modern office environment.

Planit’s Jed Jecelin’s Super Bowl LIX thoughts

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