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Category: #indiethinking

Agency Owners: What’s Your Collaboration IQ?

Portrait of a person with short hair and glasses on a black background. Text above reads, Whats Your Collaboration IQ? An Indie Op-Ed for Agency Owners.

Collaboration might be the most important ability you cultivate within your agency

Burning the Rulebook: How Foul Mouth Creative Started on Their Terms

Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

Our first episode of Year 1 with Christian Gani is an eye-opener

New Member Benefit: Indie Agency Connect

Logo displaying INDIE in large black text with Agency Connect underneath in smaller black text. A small green square precedes the text.

Bringing a little biz dev to the mix

Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns

Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

PJX Media with the goods

The CMO Barometer: AI, Creativity, and the Future of Marketing

Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

A lot on marketer minds

The Omnicom/IPG Merger From the Independent Agency View

Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

There’s definitely some good, and some not-so-great

Recap: The Financial and Tech Trends to Button Up Your Agency for 2025

Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

A great roadmap from AvidXchange

Our Indie Year: Rise New York

Black and white view of the New York City skyline at sunset, featuring bold white text reading WE ARE RISE NEW YORK & PARTNERS across the center, celebrating the spirit of Indie Year.

A Transformative Year and Setting Sights on Global Expansion in 2025

Friday F**kabout: Natalia Fredericks of Party Land and the Ha Ha

Two people, Doug Zanger and Natalia Fredericks of Party Land, are speaking in a virtual interview, each framed in separate video call windows with their names and job titles displayed.

She’s speaking this week in LA

The Right Agency Staffing Mix in Times of Uncertainty

Black background with white text: #indiethinking: Committed, Dating or Ghosted—Finding the Right Agency Staffing Mix in Times of Uncertainty. INDIE Agency News logo in the bottom right corner.

Answering burning talent questions

#IndieThinking: How to Connect With GenZalpha by Creating Space to Co-Create with Brands

Six surfboards with various colorful designs, inspired by IndieThinking trends and GenZalpha creativity, are displayed upright against a white wall in a gallery setting.

Resin Lab breaks the mold for brands wanting to connect with young creatives and consumers 

Out with AORs, In with Client Partnerships: Building Long-Term Relationships

A digital graphic promotes a members-only article on turning short-term accounts into long-term relationships, featuring Amie Pascal and Tsilli Pines of NoCo in Indie Agency News.

Learn from NoCo. They’ve seen it all!

Heading to the End of 2024, Ad Spend Is Slowing, But There Is Light

A black graphic with white text promoting a discussion: Slow growth? Navigating ad spend and marketing trends in the second half of 2024 with Brian Wieser, part of #indiethinking by Indie Agency News and Madison and Wall.

Catching up with Brian Wieser

Agency Sprints Aren’t For Every Brand. But They Could Be the Game-Changer You’ve Been Looking For

Black background with white text: #indiethinking: Ready, Set, Sprint! Are Agency Sprints the game-changer your agency needs? Logos for Fortnight Collective and Indie Agency News are at the bottom.

Fortnight Collective’s Devin Reiter breaks down the pros and cons and how the agency perfected its methods

What If OOH Was Invented Today? It’s Looks Sustainable and for the Public Good

Black background with white text: #indiethinking: What if sustainable OOH started today? A thought experiment. Logos for Piximedia, Zambezi, and Indie Agency News are shown in the corners.

PJX Media’s Rick Robinson and Zambezi’s Grace Teng chopped it up

Ad Age’s Small Agency Awards Winners: In Their Words

Screenshot of a virtual meeting with ten participants, each in individual video call windows—Agency Winners from the Small Agency Awards, most smiling or looking at the camera.

It was a live party and celebration of excellence

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