Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner’s butter vest, the s’mores civil war, and 13.5 million views in 48 hours.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink’s 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z’s split verdict on kids.
Nightmare Fuel, Starling Physics, and the Ongoing Death of the Keyword
Indie Spin: The one with beer Russian roulette, brand murmuration, and the answer economy eating your lunch.
Bacon-Scented Scratch Tickets and the Collective Search for Realness
Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG
The touching spot sees a different take on celebrating the holidays.
Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations
Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
Indie Spin: It’s Not Detergent, It’s Sauce
Plus, ownership evolution, award-winning work, and agencies putting purpose into practice