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Tag: Indie Agency News Op-Ed

It’s Not ‘Which Agency?’ It’s ‘Who Are My People?’

A group of agency professionals sits around a table with a large maze design on its surface, appearing to discuss and strategize with their people.

Learning the new competitive advantage

Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record

Illustration of a vintage-style microphone on a stand with musical notes and decorative accents in the background, perfect for podcasting or sharing podcast tips.

Sure, anyone can do it. But should you?

In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint

Digital illustration of a shopping cart outlined in green against a dark, blueprint-style background with grid lines and schematic details.

Why brands that lead with product value win when the economy tightens

Did INNOCEAN Just Make the One of Moves of the Year So Far?

Bald man wearing a navy blue blazer and light pink shirt smiles at the camera in front of a plain light background, capturing the spirit of Moves of the Year at INNOCEAN.

Lee Maicon is heading to California, and the indie world keeps getting more interesting

PR is Dead. So I Started a PR Agency. Go Figure. 

A gray tombstone with green grass at its base features the letters PR? in large green text on its front, symbolizing questions about the future of public relations.

Welcome to Strategic Visibility

Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025

Three dark blue icons on an orange background: a fast-moving arrow, a magnifying glass in a frame, and a flame.

Because quick isn’t enough if it’s not focused

From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

The pressure to sell, sell, sell, squashes good work

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Building the Global Home for Independent Agencies

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