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Tag: #indiethinking

Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

The Space Needle and Chihuly Garden and Glass Museum focus on the future

How I Pick Agencies (and What Indies Need to Know): Russell Barnett

White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity

Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL

Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

The latest episode, hosted by Christian Gani

SOWs, MSAs and More: Adding Legal Clarity for Indies

Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

Matchstick Legal partner Jen Becker breaks it down

Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

Mixed results and opportunities

From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

The pressure to sell, sell, sell, squashes good work

To the Young Bucks: A Story About Age

An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

Some sage advice.

11 Own It Summit Conversations to Inspire the Indie Agency Community

A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

A wide range of topics and engaging conversations

Burning the Rulebook: How Foul Mouth Creative Started on Their Terms

Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

Our first episode of Year 1 with Christian Gani is an eye-opener

Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns

Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

PJX Media with the goods

The CMO Barometer: AI, Creativity, and the Future of Marketing

Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

A lot on marketer minds

The Omnicom/IPG Merger From the Independent Agency View

Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

There’s definitely some good, and some not-so-great

Recap: The Financial and Tech Trends to Button Up Your Agency for 2025

Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

A great roadmap from AvidXchange

Our Indie Year: Rise New York

Black and white view of the New York City skyline at sunset, featuring bold white text reading WE ARE RISE NEW YORK & PARTNERS across the center, celebrating the spirit of Indie Year.

A Transformative Year and Setting Sights on Global Expansion in 2025

The Right Agency Staffing Mix in Times of Uncertainty

Black background with white text: #indiethinking: Committed, Dating or Ghosted—Finding the Right Agency Staffing Mix in Times of Uncertainty. INDIE Agency News logo in the bottom right corner.

Answering burning talent questions

Out with AORs, In with Client Partnerships: Building Long-Term Relationships

A digital graphic promotes a members-only article on turning short-term accounts into long-term relationships, featuring Amie Pascal and Tsilli Pines of NoCo in Indie Agency News.

Learn from NoCo. They’ve seen it all!

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