TurboTax’s Client Didn’t Flinch at a Creepy Robot Baby. That’s Why the Work Was Great
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot
Tag Muder Hornet
Roberto Lastra on the Wieden+Kennedy culture that turned a simple tax brief into a 10-spot universe—and a Super Bowl moment nobody forgot